What are sales targets and how do you set and track them?

What is a sales target?

A sales target is a specific goal or objective set by a company or individual to achieve a predetermined level of sales within a given time period. It represents the desired amount of products, services, or revenue that a salesperson, team, or organization aims to generate. Sales goals are developed by weighing a variety of criteria, including the company’s ambitious goals, shifting market dynamics, the lessons learnt from past successes, and the exciting prospects of future growth.

The benefits of setting a sales target

The benefits of setting a sales target

Lets understand the benefits of setting a sales target by taking an example of a retail company, which is on the verge of launching a new product line. The sales manager establishes aggressive sales goals, estimating the amount of units that must be sold within a specified time frame. As the days pass and sales progress, the manager compares the actual sales results to the set targets. Assume in this real-world example that the sales targets were established at 1,000 units sold in the first month.

By comparing the actual sales results to the target, the sales manager can evaluate the performance of their sales team. If the team exceeds the target and sells 1,200 units, it signifies that the sales goal was met successfully. This outcome brings a sense of accomplishment and validates the effectiveness of their sales strategies and efforts.

However, if the team falls short and only sells 800 units, the sales objective is clearly missed. It could lead to the identification of potential issues such as inefficient marketing campaigns, insufficient product positioning, or deficiencies in sales personnel training.

Based on this analysis, the sales manager can take corrective action. They may change marketing strategy, provide additional training and support to the sales team, or adjust price and promotions to boost demand. These measures are intended to increase sales performance and align it with desired aims.

Setting reasonable and attainable sales targets that match with overall company goals is vital. Targets that are excessively ambitious may lead to sales team demotivation and frustration, whilst targets that are too easy may not give the required drive for development and improvement. In a dynamic business environment, regular monitoring, feedback, and revisions to the targets may be required to ensure they stay relevant and achievable.

Things to consider before placing a sales goal

There are various variables to consider before setting a sales goal or target to ensure it is practical, feasible, and connected with the broader business objectives. Here are some important considerations:

Historical performance

Analyze the company’s or sales team’s previous sales performance. Assess previous data, trends, and patterns to determine the rate of growth, seasonality, and any other pertinent elements that may influence sales. This analysis serves as a foundation for developing realistic goals that build on previous accomplishments.

Market Conditions

Evaluate what’s happening in the market. Look at industry trends, competition, and current conditions. Consider things like how fast the market is growing, what customers want, how prices are changing, and the overall economic situation. This knowledge helps businesses set sales goals that make sense and can be achieved given the market conditions.

Business Objectives

Make sure sales goals match the big picture. Connect them with the company’s wider objectives and strategies. Think about growth targets, plans to expand products/services, market share goals, profitability targets, and other strategic priorities. Sales goals should support overall business success and align with the company’s vision.

Sales team capabilities

Assess the sales team’s abilities. Look at their skills, experience, training requirements, and available resources. Set realistic goals that match their strengths and limitations. If needed, provide extra support, training, or resources to help the sales team reach the targets successfully.

Customer Insights

Get to know the customers inside out! Dive into their needs, preferences, and buying habits. Study customer data, conduct market research, and listen to feedback from the sales team. Use this valuable information to set sales goals that match customer expectations and meet market demand.

Sales cycle and lead time

Take the sales journey into account. Think about how long it typically takes to convert prospects into customers. Adjust the sales goal if there are delays or a longer sales procedure. Setting unrealistic goals that don’t align with the sales cycle can cause unnecessary pressure and frustration for the sales team.

Resource allocation

Explore the resources for sales success! Assess the sales budget, marketing support, technology tools, and infrastructure. Check if they are in line with the sales target. Provide enough resources and assistance to help the sales team achieve their objectives.

Feedback and communication

Join hands with the sales team! Include them in the goal-setting process and solicit their feedback. Their on-the-ground expertise has provided them with vital views and comments. Maintain open and transparent communication to ensure that the sales team knows the reasons for the sales goal and is motivated to work towards it.

How to set realistic sales targets for your sales team

Consider the following elements when setting more realistic sales goals:

Business situation

When using Apptivo CRM, it’s important to understand that each business is distinct. As a result, it’s critical to think about the factors that influence sales on a quarterly basis. Seasonality, recurring revenue streams, contract-driven sales, and your company’s profitability may all be analyzed using Apptivo CRM. By combining these elements into sales forecasting with Apptivo CRM, businesses can create a more exact and personalized sales forecast that matches with the company’s specific features and takes into account the product or service portfolio’s life cycle.

Economic factors

Apptivo CRM helps organizations to analyze economic issues while analyzing their industry and the broader economy, recognizing their potential impact on revenue. Businesses can examine industry variables such as market volatility and competitive levels by utilizing Apptivo CRM’s analytical features. Businesses may use Apptivo CRM data to make educated decisions and optimize sales tactics by extensively examining the elements that may influence revenue or alter the effectiveness of sales personnel. This enables organizations to react to economic changes and efficiently capitalize on revenue opportunities.

Boost individual rep revenue

Businesses can profit from analyzing the revenue earned by each sales representative in the previous year and prior years when using Apptivo CRM. Collecting the customer share of wallet for their accounts can also provide significant insights into future potential. Apptivo CRM’s account segmentation and scoring process can supplement this information, allowing for a more comprehensive review that has a substantial impact on the sales team’s targets and incentives. Businesses may define more precise and customized goals for their sales people by leveraging these tools inside Apptivo CRM, resulting in enhanced performance and optimized sales outcomes.

Seek feedback and insights

Incorporating feedback from the sales team is essential when utilizing Apptivo CRM during the sales forecasting and target-setting process. By actively seeking information from sales personnel who interact directly with consumers, significant insights about objections and ignored aspects can be gleaned. These insights go beyond simple numerical data, offering light on issues in specific industries or countries where the product’s value proposition may be less effective. Apptivo CRM enables the seamless integration of this field feedback into the sales forecasting and target-setting process, resulting in more reachable and realistic sales forecasts and targets. This collaborative approach ensures that the defined goals coincide with the sales team’s experiences, eventually optimizing sales success.

Tips to effectively communicate sales targets to your team

Remember that effective communication of sales targets serves as essential for aligning the team, inspiring performance, and driving success. Businesses can build a collaborative and goal-oriented sales culture within their organizations by applying these tips.

Set Clear and Specific Goals

It serves to ensure that sales targets are well-defined, detailed, and aligned with overall business objectives. Businesses may minimize misunderstanding and provide clear instructions to their sales personnel by eliminating uncertainty.

Break Down Targets

Divide sales targets into attainable milestones or smaller goals. This enables the team to track success more effectively and stay motivated throughout the sales cycle. Keep everyone on track by clearly communicating these milestones.

Provide Context and Explanation

Explain to the employees the reasons behind the sales goals. Share market insights, consumer demands, and corporate priorities. This allows people to see the larger picture and instills a sense of responsibility and dedication in them.

Foster Two-Way Communication

Encourage open conversation and foster an environment in which the team feels comfortable giving feedback and concerns regarding the goals. Listen to their viewpoints and incorporate useful information into the goal-setting process.

Regularly Track and Review Progress

Maintain a record of the team’s progress towards sales goals and offer regular updates and comments. Conduct performance assessments and celebrate accomplishments to enhance morale and motivation.

Continuously Communicate and Reinforce

Keep the communication channels open throughout the sales cycle. Regularly reinforce the importance of the targets, provide updates on progress, and address any concerns or questions that arise.

Recognize and Reward Achievements

When sales targets are met or surpassed, recognize and reward individual and team achievements. This generates a healthy, competitive attitude among the team members and inspires them to strive for constant growth.

How to track sales targets with the help of tools Apptivo Sales CRM

Tracking sales targets through the aid of Apptivo Sales CRM tool can significantly elevate a team’s productivity and performance. The following steps outline an effective approach to monitoring sales targets using a Sales CRM:

Clear goal setting

Begin by establishing clear and specific sales goals for the team. Define the goals within Apptivo Sales CRM, whether they are revenue-based, quota-based, or any other measurable indicator.

Target input

In Apptivo Sales CRM, enter the defined targets. This user-friendly application enables businesses to customize and align targets based on the goals of their teams, making it simple to measure progress.

Team Collaboration

Sales team members thrive on teamwork. With ease, assign targets to individual sales people, creating a sense of shared responsibility and goal clarity. When everyone is on the same page, the groundwork is laid for collaborative efforts and spectacular achievements.

Notifications and Reminders

Apptivo Sales CRM enables businesses to automate notifications and reminders, ensuring that their sales people receive timely reminders regarding deadlines. This feature keeps people motivated and focused on achieving their goals with excitement and drive.

Mobile accessibility

With the Apptivo Sales CRM mobile app, businesses can stay linked to their sales targets while on the road. Access real-time updates, track progress, and collaborate with the team from any location, at any time. Whether they’re in the office or on the go, the power of Apptivo Sales CRM is at their fingertips, allowing them to generate success no matter where they are.


This blog offers a concise and insightful guide on sales targets, providing practical steps to set and track them effectively. Businesses may build customized sales projections by analyzing industry trends, consumer input, and economic considerations with Apptivo CRM. Incorporating frontline feedback and utilizing Apptivo CRM’s tracking capabilities enables businesses to stay on top of their targets, optimize performance, and adapt to market changes. With this guide, businesses can navigate the path to sales success with confidence and precision.

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