Email spamming: Escaping the spam folder trap

“No matter how hard you polish a turd, it will never shine,” as the old adage says. This is especially true for those of who have spent hours crafting the ideal email only to have it buried in the spam bin.

15.8% of all emails go unread or are intercepted by spam filters, making mass emailing challenging. Devoted marketers struggle to find ways to send bulk emails without bombarding customers’ inboxes while also making money from those campaigns as a result of this difficult situation. In fact, an effective mass emailing campaign can return almost $36 for every dollar invested. We won’t try to sell you a magic formula that will make any marketing endeavor successful. Even if we were to seek out such a recipe, it would not exist. Yet, if you use the appropriate techniques, there is nothing you can’t accomplish. Businesses with a well defined strategy beat their rivals in terms of revenue growth, profitability, and shareholder value creation, according to a McKinsey & Company study.

What is Email Spamming?

Spam is, to put it simply, unsolicited, irrelevant email sent to big lists of recipients. Mass marketing like this was once common, but fortunately, spam seems to be waning as customization and segmentation take off. Despite this, mass email is still widely used. However, the conventional approach of acquiring an email address and sending out a generic email rarely works today. In essence, GDPR updates in the beginning of 2018 have made it more difficult to email individuals without their consent. Although it almost always gets caught by a spam blocker, you can still do it.

Why do emails go to spam instead of inbox?

What could be uglier than your email marketing campaign failing despite your best efforts to make it successful? It keeps getting marked as spam. We assume that you are omitting some important details in this situation. We’re here to help, so don’t worry. Let’s examine the main reasons why bulk emails end up in spam:

To avoid having your emails end up in the spam folder, follow best practices for email marketing and make sure your recipients will find your messages engaging, relevant, and helpful. Additionally, be sure your emails have been properly authenticated and are coming from a reliable IP address.

How to avoid emails going to spam

Here are some of the practices that can be used by you to avoid having your email directed to the spam folder:

Utilize a recognized email service provider: This will increase the likelihood that your emails will reach the inboxes of your recipients.

Get approval: Prior to including a subscriber on your email list, always get their consent. By doing this, you can avoid having your emails flagged as spam.

Use a sender name that is obvious and recognizable: Use a sender name that is obvious and recognizable to your subscribers, such as your company name or your name. By doing this, you may build credibility and trust with your readers.

Use a clear subject line: Your subject line should be short and make it obvious what the email is about. So write a subject that doesn’t end up in the spam folder. Also, avoid using words and phrases that could cause your email to be marked as spam.

Avoid using excessive formatting: Excessive formatting, such as utilizing a lot of photos or big fonts, can make spam filters go off.

Give subscribers a clear option to unsubscribe from your email list: Always give your subscribers a simple way to unsubscribe from your email list. By doing this, you can avoid having your emails flagged as spam.

Avoid using words and phrases that can cause spam to be filtered: Avoid using words and phrases that can cause spam to be filtered, such as “earn money quickly” or “limited time offer”.

Watch your email deliverability: Keep a regular eye on your email deliverability and make necessary adjustments to your email sending procedures. By doing this, you can be sure that your emails are received by their recipients and are not blocked as spam.

You can boost the likelihood that your emails will reach your subscriber’s inboxes and not land up in their spam folders by adhering to these best practices.

Preventing Spam Made Easy with Apptivo

Businesses know how frustrating it can be to send out an important email only to have it disappear into the void of the spam folder. But fear not, because the combination of SpamAssassin and Apptivo can be the savior.

By filtering out unwanted emails before they even reach the recipient’s inbox, business can save them time and avoid the headache of a cluttered inbox. But that’s not all- this integration aids in protecting the business from potential security threats such as phishing scams and malware. Entities can rest easy knowing that their inbox is a safe space. And for those all- important email marketing campaigns, this integration can be an immersive shift.

With the SpamAssassin score limit set to 5, businesses can ensure that their emails will land in the coveted inbox rather than the dreaded spam folder. This means more eyes on their content and a higher chance of success.

Hence, if a business is looking forward to improving the effectiveness of their email communication, the SpamAssassin and Apptivo combo is the way to go.

Final Words

Henceforth, with the right strategy and best practices, it is possible to steer clear of the spam folder and reach the coveted inboxes of the target audience. Companies may achieve positive outcomes and larger returns on their investment by pushing their imagination, time, energy, and money to execute a bulk email campaign that follows the principles given above.