Is lead generation a part of sales or marketing?

Posted on 3:31 am, February 23, 2023 by apptivo seo

1. Introduction 2. Where Leads Grow 3. How to get the most leads 4. Who is Responsible for generating leads 5. Who can help 6. Conclusion Introduction “It takes two flints to make a fire.” – says “Louisa May Alcott”. Lead generation, which is what fuels a company’s long-term success, necessitates cooperation between sales and…

Read more »


Drive more sales with effective lead management system

Posted on 3:41 am, February 20, 2023 by R P Jagdeeswari

1. Overview 2. ABCs of sales lead management 3. Sales Lead Management Process 4. Implementing a Lead Management Strategies to increase sales 5. Wind-Up Overview No matter what you sell or the sector you’re in, you need a consistent flow of qualified leads to develop your business. However, inbound sales teams need a well-defined lead…

Read more »


Why is automation the smartest choice for Email Marketing?

Posted on 10:13 pm, February 16, 2023 by R P Jagdeeswari

1. Go Automatic! 2. Email automation: Gist 3. Importance of Email automation 4. Why is automation the smartest choice for email marketing? 5. Summing it Up Go Automatic! Automation technologies, along with artificial intelligence (AI), are not just emerging technologies, but they have received a lot of attention in the past few years since all…

Read more »



Why do businesses need marketing funnels?

Posted on 4:43 am, February 7, 2023 by R P Jagdeeswari

1. Introduction 2. The Key Stages of the Buyer’s Journey 3. What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. This is so because it encapsulates the complete…

Read more »


What is Sales Automation? Strategies & Examples

Posted on 2:43 am, February 7, 2023 by R P Jagdeeswari

1. Balancing the tasks 2. What is Sales automation? 3. Importance of sales automation in today’s business environment 4. Strategies for sales automation 5. Conclusion Balancing the tasks Running between meetings, drafting emails, working to make back-to-back calls, and dealing with constant incoming messages are all part of a salesperson’s routine. Handling all of these…

Read more »


What is a sales pipeline and how to build it?

Posted on 1:52 am, February 1, 2023 by R P Jagdeeswari

1. Introduction 2. What precisely is a sales Pipeline? 3. How does the sales pipeline work? 4. What you’ll need before you start building your own pipeline? 5. Data analysis of sales pipeline 6. How to prioritize using a sales pipeline? 7. What phases should your sales pipeline consist of? 8. Key takeaways and best…

Read more »


Effective contact management for sales and marketing

Posted on 10:27 am, January 31, 2023 by R P Jagdeeswari

1. How Contact Management software improves workflow? 2. Why is Effective contact management for sales and marketing necessary? 3. Why businesses miss out managing contacts effectively? 4. Wrapping up! Whether when starting a business, or scaling, or even when launching a new line of products or services in an established business, the first people who…

Read more »


Contact management Guide for sales and support

Posted on 10:08 am, January 31, 2023 by R P Jagdeeswari

1. Time to upgrade your contact management! 2. Defining: Contact management 3. Why is contact management important? 4. Perks of Contact Management in Business 5. How contact management systems empower sales & support teams? 6. Choosing the best Contact Management Software 7. Summary Time to upgrade your contact management! The way King Solomon put it…

Read more »


Enriching Contact management with data

Posted on 9:57 am, January 31, 2023 by R P Jagdeeswari

1. Time to add toppings! 2. Enriching contact management with data 3. Summary Time to add toppings! Cakes are great. Even a plain cake is something delectable. But if you want to really enjoy it, add icing, add toppings, and even add some fondant decorations. That would make the cake great. Customer data is like…

Read more »


× Thank you for joining the Apptivo Community!
You will now receive monthly updates on the latest developments in Apptivo.
× Already Exists!

The entered email address already exists.

Sign up for Apptivo Newsletter