Case Study: Building Greater Customer Connections through Online Loyalty Programs

Posted on 11:05 am, November 20, 2012 by Ram Renga

Big Train® turns to Apptivo’s Loyalty App as the Engine for OnTrack Rewards™. Problem: Big Train, a major manufacturer and international distributor of gourmet drink mixes didn’t know much about their core customers: café and foodservice operators in the U.S. With competition mounting, and a general lack of in-market feedback, Big Train sought a solution…

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