Apptivo Direct Campaigns App enables to track emails of the contacts, that satisfies the defined criteria (i.e.) any email sent from Apptivo to a contact record can be tracked.

Communication Status

For visually tracking and analyzing the email sent history of the contacts, the communication status dashboard is used. Once a direct campaign is created and launched, the count of the emails delivered, opened, clicked, replied, bounced and unsubscribed will be automatically tracked based on the defined criteria.


  • Create Direct Campaign
  • Enable Email Tracking
  • Communication Status
  • Customize Direct Campaigns
  • Difference between Direct Campaigns & Campaigns
  • Configure Email Templates
  • Managing Unsubscribed Contacts