It is the marketing department’s responsibility to generate leads, qualify them, nurture them, and convert them into a paying customer. It is critical to engage the customer in a manner that is most relevant to them right from the initial contact and extending even beyond the first purchase. Engagement could be in the form of…
Introduction “If you fail to plan, then you are planning to fail,” said Benjamin Franklin – arguably the leading intellectual of his time. Plans and strategies are vital for the growth and success of any business. Many sales techniques we use are not sales strategies neither can they be construed to be a plan. A…
Introduction It is worth noting that buyers want to be understood. As per reports, 84% of buyers are likely to make a purchase from the salespersons who understand their needs & preferences. At the same time, 57% of buyers state that salespersons lack knowledge regarding business. Buyers relate better with salespersons who can identify business…
Introduction Who is a buyer and who is a customer? And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. A customer is one…
Time is valuable for everyone! Sales calls need to be efficient, effective, and productive for both the seller and the buyer. The seller has the obligation to provide value and must convey it at every opportunity, whereas the buyer invariably undermines the same. Failure to convince the buyer of value will result in the sales…
Table of Contents 1. Introduction 2.What is a challenger sales model? 3. What are the pros and cons of challenger sales model? 4. Steps to adopt challenger sales model 5. How to apply the challenger sales methodology into your business? 6. Final Thoughts Introduction There are many sales philosophies that teach us that building relationships…
Introduction The best way to understand and determine the growth of the business is by calculating the return on sales ratio(ROS). The return on sales ratio is a financial ratio which presents you with the overall revenue (the profit) and how much is used to pay down the operating expenses. Today the business owners and…
Introduction E-commerce has brought about a radical change in how we do business. In a traditional model, the customers find businesses and contact them. They used to find businesses from directories and word of mouth recommendations from people they know, and reached out to the businesses. So, in order to bring new customers, it was…
Introduction Sales is an important part of business. Even the most successful and motivated salesman needs to be pushed and pumped at times to reach the desired target. In reality, sales people face a lot of tension and negativity in their day to day routine work. Each deal they close is coupled with unanswered calls…
Introduction When it comes to pitching your product or service, it is important to craft a message that’s engaging and persuasive. A well-crafted sales pitch can make all the difference when it comes to winning over potential customers. What is a sales pitch? A sales pitch is a short, persuasive speech that is given to…
